Meanwhile, geofencing technology can help employers make smarter data-driven decisions when it comes to moving employees from job site to job site. Over 50% of surveyed employees say geofencing increases their efficiency on the job. For office workers, an app may remind them to clock in as soon as they’re near the main entrance. Some time tracking apps use geofencing to remind employees to clock in and out as they enter and exit geofenced job sites.Because of the promotion, over a million users downloaded the Burger King app. Burger King app users received an offer for a 1 cent Whopper as soon as they got within 600 feet of a McDonald’s. In 2018, Burger King used geofencing technology to steer hungry customers away from McDonald’s.The result is sky-high customer loyalty and shopper satisfaction. It even alerts shoppers to unspent gift cards or rewards points. The companion offers insider info on new products, limited-edition releases, special offers, and more. Loyal Sephora shoppers using the Sephora app are treated to a “shopper’s companion” when they walk into a store.Modern geofencing helps us monitor the weather, shows us Amber alerts, enables us to interact with our favorite brands, and more. If you use a smartphone, chances are you’ve already seen a geofence alert. Location tracking solutions like AngelSense, GPS SmartSole, and MindMe can alert caretakers when patients or loved ones leave a geofenced “safe zone.” Geofencing has even been used to protect dementia patients, assist people with drug or alcohol problems, and more. When combined with home automation apps like If This Then That and Google Home, the geofence can trigger lights, stereos, and more. People who hate going home to a dark house can set a geofence around their home. When their kids come and go from those locations, parents get real-time alerts. Location tracking apps like FamiSafe or Life360 allow parents to set geofences around their home, their babysitter’s house, or their child’s school. Geofencing has beneficial personal applications too. Overall, geofencing helps managers with employee time tracking. 72% of employees surveyed, who have used geofencing in the workplace, report a positive experience. Best of all, when it’s time to run payroll, employees can rest assured they’re being paid for every second they spend on-site. When workers exit the job site, triggers prompt them to clock out.Īs employees come and go, managers can see who’s on-site from miles away. With geofencing in the workplace, an employee arrives at a job site and triggers prompt them to clock in from their mobile device. Another 67% say mobile alerts are always or sometimes useful. 53% of consumers say they have received a geofence alert containing a special offer or discount and have acted on it, according to a 2018 geofencing survey. And studies show that these geofencing alerts are effective. With geofencing for marketing, businesses can target consumers at events, colleges, trade shows, and more-all from a mobile device. For example, a business owner might set a geofence around a competitor and encourage shoppers to shop elsewhere for a better deal. When they leave the area, the trigger might prompt them to leave feedback or write a review.īusinesses can use geofencing technology to offer special incentives to consumers in the area. For example, when a consumer enters a geofenced area, they might be prompted to check in, snap a photo, or chat with friends nearby. Many businesses use social media and geofencing technology to personalize and enhance the consumer experience. If you’ve attended an event and used a customized filter to share photos and stories from the event, you’ve interacted with geofencing technology. Common uses for geofencing technology Social networking